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| Freja Beha Erichsen for Valentina Assoluto by Valentino Ad Campaign |
“This perfume is a real creation,” said Olivier Cresp of Firmenich, the nose who worked on both Valentina (with Alberto Morillas) and Valentina Assoluto. Instead of starting off with the same olfactive group and changing a few ingredients, he chose an entirely different olfactive family — chypre — and then developed a bridge to the original fragrance. Valentina Assoluto, he said, is “much more nocturnal, more seductive,” than Valentina.
The campaign visual sees Freja Beha Erichsen return, this time being more absorbed in a private moment linking the fragrance to the concept of being more intimate and more haute couture. Photographed by David Sims (who shot the original campaign) at the historical Villa Parisi which is full of secret places, hidden behind the facades of the ancient aristocratic palazzos.
The fragrance bottle retains the gently rounded, ethereal shape of the original, but this time it is made of brown opaline glass with amber reflections. A single, pale pink rose graces the front, while the cap is in copper and topped with a black pearl.
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