Daniela Braga for GIVENCHY Fall Winter 2012-2013 Ad Campaign [Official Image]

Daniela Braga by Mert Alas and Marcus Piggott for GIVENCHY Fall Winter 2012-2013 Ad Campaign, with styling by Carine Roitfeld.

+ Stella Tennant

+ Stella Tennant and Simone Nobili

+ Rodrigo Braga 
+ Joan Smalls

+ Stef van der Laan

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[VIDEO] GIVENCHY Fall Winter 2012-2013 Ad Campaign - Behind the Scene Video

 

Riccardo Tisci asked models Stella Tennant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott, and Rodrigo Braga to bring their best dance moves for his latest Givenchy rave ad campaign. See how they did in this exclusive behind-the-scenes video, shot on set with Mert Alas and Marcus Piggott.


See the video after the jump.

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More Details About GIVENCHY FW 12-13 Ad Campaign (Models, Team, Inspiration)

 

Riccardo Tisci, whose shows for Givenchy often feature bone-shuddering electronic music, has decided to portray the euphoric energy of a rave party in the French house’s fall campaign, featuring model Stella Tennant.

“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs,” the designer told WWD about the fractured images. “Stella represents modernity, elegance, masculinity and femininity at the same time, together with a dynamic, energetic beauty.”

Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga are the other “new stars of the Givenchy gang” who join the party with Tennant, Tisci added. Mert Alas and Marcus Piggott photographed the ads, with styling by Carine Roitfeld. The spots are slated to break in September issues of various international editions of Vogue, as well as Harper’s Bazaar and W.

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