The Working Woman Official Eid Collection 2012

 The Working Woman Official Eid Collection 2012

 The Pakistani working woman leads multiple lives and is constantly switching roles. She has set the bar high for herself. She strives daily to be a caring daughter, loving sister, pioneering professional, dedicated mother, committed wife, ideal daughter in law, and a sincere friend.The Working Woman understands that time is a luxury of which she has precious little. She cannot afford to waste it fighting with unreliable darzees or rummaging through bazaars for clothes that could pass as work attire. She needs a trusted name that understands her needs, puts her comfort first, and makes her life simple.The Working Woman loves a good bargain. She demands both quality and quantity - rejecting the same compromise she refuses to make in other aspects of her life; attire which tells the world she is constantly pushing forward yet she does not leave her values and traditions behind. She needs a wardrobe that is sensible.

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